Cannes Lions

VB RAISE A GLASS APPEAL

DROGA5 SYDNEY, Sydney / CARLTON & UNITED BREWERIES / 2012

Film
Film

Overview

Entries

Credits

Overview

Description

Produced on behalf of Australian beer, VB, this film promotes the "Raise A Glass" Appeal – an idea developed by Droga5 Australia on behalf of VB. The appeal raises funds for RSL and Legacy – two organisations dedicated to the care of of Australian service men and women and their families.

Now in its fourth year, the appeal has raised more than $5 million. This 'docu-mercial' looks at the impact on a young widow of the Afghanistan war.

Similar Campaigns

12 items

Temple of Dry

SPECIAL, Sydney

Temple of Dry

2021, CARLTON & UNITED BREWERIES

(opens in a new tab)