Cannes Lions
ANOMALY, New York / ABINBEV / 2020
Overview
Entries
Credits
Execution
The film, originally aired in 1999 and updated for 2020, is about a group of friends calling and checking in on each other via a shared telephone line. The conversation starts with a basic update of the times of being “in quarantine, having a Bud” and builds to progressively use a humorous phrase created between them, “whasssup,?!” to see how one another are doing. We quickly cut back and forth between each of their own versions of “whassup” to land a bonding moment between friends at a unique time. The spot ends with a call to action to check in on your own friends.
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