Cannes Lions
MPC, Culver City / ABINBEV / 2021
Overview
Entries
Credits
Execution
The grade creates a very cinematic world and there is a clear moment where the look of the film shifts. As Halsey enters the train we see the grade move into a much more gritty and dark look which separates from the crisper and cleaner look which has proceeded it, perhaps unknown to the viewer until this point. The shift in look also helps tell clearly divide the spot and take the viewer into the darker world that Halsey endured years earlier. We end the commercial with Halsey emerging from her troubles into he present-day success story that she has become. The grade also reflects this with a shift into a warmer color palette that reflects the optimism of the moment.
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