Cannes Lions

TOOHEY'S WHITE STAG BEER

@radical.media, Sydney / LION NATHAN / 2009

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Description

An airplane drops bags and crates labeled "Carb Relief" from the air down to unsuspecting men and women on the ground below. It is explained that because Toohey's White Stag beer contains only 1/3 the carbs of regular beer, they sent the remaining 2/3 to the people who would really appreciate them: Americans.

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