Create an ever changing environment for a BMX rider to showcase their skills. With conceptual design at its heart and the aim of creating the most ambitious and artful riding film ever made. A space which both challenges the rider more than any other environment he’s ever ridden, but also offers up opportunities for him to achieve feats that have never been achieved on a bike before.

An authentic riding film that connects with the audience. Every bit of trickery must be captured in camera and be a feat of skill and engineering rather than post-production trickery

Several weeks were spent designing on paper and then with computer pre viz technology to create the BMX ramps. To achieve the visuals the director decided to use anamorphic optical illusions and “impossible objects”. Whilst having the ramps themselves all be kinetic. Something which has never been done before.

At this point Ben spent time with Kriss Kyle (the athlete) and refined these initial ideas into the set pieces that were built.

A further six weeks of build time and 2 more of rehearsal, before they were finally ready to shoot for 10 days.

The resulting film was shown online and in cinemas. It also created images that were built into their own Instagram account. It has its own dedicated website within the Red Bull main site, alongside several making of films. There was a tie in with Sony Experia which led to a nationwide billboard and press campaign.

Praised by national press and sports press alike.

Nearly 2million views via YouTube.

Praised as the most innovative sports film ever.