Cannes Lions
LODUCCA, Sao Paulo / RED BULL / 2011
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Outcome
First month results:-300.000 visits with an average of 2min of time on site;-5.000 tweets (99% positive);-18.000 people shared the site with their Facebook contacts;-4.000 artworks tagged;-Worldwide media coverage, including The Huffington Post, Gizmodo, FWA, The Guardian, The New Yorker, CBC, etc.And the flow continues, with an average of 2,000 new visitors everyday.
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