Coca-Cola is now strongly involved in Football – focusing its marketing activities onto this via e.g. winning games and give-aways within the Football World Cup 2002 (and later on also in the Bundesliga). The football microsite has been created as an information platform for all on-going activities. It also shall link to other websites – for example to sites on which one can participate in activities that will have been developed in co-operation with other partners. Additional content and the special “Extra-Kick” have been integrated to make out of the “list of links” a website that not only supplies step stones to other websites but also lives from its independence and unusual experiences. This way, users can test their reaction and finger skills and are being supplied with the current match-dates as well as the results of the Football World Cup 2002 (and later on Bundesliga). Yet, the “Extra-Kick” of this site is the design and the navigation. After a fun intro-scene, the user can experience a virtual football stadium including the banners used as navigation that offers a few special effects: real stadium noises resound and via click onto the sub-navigation points, the football actually flies through the stadium. The microsite is being updated, upgraded and expanded continuously and thus surprises the user until the end of this year with new content all over.