Cannes Lions
ANÓNIMO, Mexico City / COCA-COLA / 2013
Overview
Entries
Credits
Description
A real soccer match between America and Cruz Azul, from Mexico City. The match looks like a normal match, but the score is too high and the match is lasting too long... Thus is the power given to you by Powerade.
Execution
we use only one channel and we used 4 different spots to make the point
that Powerade shows that it helps you to recover the four IONS that you lose by sweating and keeps you going
Outcome
The brand increased 20% of awareness.
People talk about the ads on social networks.
Similar Campaigns
12 items