Cannes Lions

SOCCER MATCH

ANÓNIMO, Mexico City / COCA-COLA / 2013

Case Film
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Case Film
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Overview

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Credits

Overview

Description

A real soccer match between America and Cruz Azul, from Mexico City. The match looks like a normal match, but the score is too high and the match is lasting too long... Thus is the power given to you by Powerade.

Execution

we use only one channel and we used 4 different spots to make the point

that Powerade shows that it helps you to recover the four IONS that you lose by sweating and keeps you going

Outcome

The brand increased 20% of awareness.

People talk about the ads on social networks.

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