Cannes Lions
UNIVERSAL MEDIA, Amsterdam / COCA-COLA / 2003
Overview
Entries
Credits
Execution
The media team has taken the lead in creating a new way of communication via a two-step-rocket media idea. The media director was proactively the leading factor in the hectic process of planning and creating the ads within two days. The media buyer used all her negotiation skills to convince the media owners about the necessity of placing the new large format. And finally the media buyer arranged the latest delivery of material possible to meet the two-day deadline.
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