Our programme consists of a 10 date NUS tour, a 5 date regional tour of interesting urban venues and a brand new urban festival concept in Glasgow. We support new talent, showcasing it alongside established live acts and DJs. We helped deliver The Joy of Decks-a 6 part TV series to find international SVX (Smirnoff Vodka Experience) resident DJs. We set up a management company to represent new talent uncovered through the series. World class production underpins our credibility within music industry. We commissioned a credible and unique illustration for SVX as platform for all applications.

Smirnoff Experience has been recognized as one of the four main growth driving tools and now runs in over 24 countries. Over the last 4 years to Feb 2004, Smirnoff Experience events in the UK have been attended by over 800,000 consumers. Media reach in 2003 was 11,029,745 consumers. Research has also shown a positive year on year increase in consumer consumption following contact with the SMIRNOFF Experience brand SVX now books more DJ talent across the world than any other brand.