Coca-Cola always been about bringing people together. This summer we are bringing our consumers together around music. Coca-Cola has been integrated into the largest Ukrainian music festivals. But how to effectively promote it?

We create – Music limited edition cans. Series of six unique illustration of musicians with hidden brand’s element. Which can collect in different music band for any musical taste of our consumers.

All illustration has hidden brand's element. And was created by local Ukrainian illustrator.

Transaction’s growth +90% vs previous year. And highest brand love score in region.