Cannes Lions

COCA-COLA LIGHT

SANTO, Buenos Aires / COCA-COLA / 2010

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Overview

Description

In this spot we will hear the voice of Mr Fogwill throughout, reading his poem over a quite epic electric guitar solo. While we listen to him, we thought we should have a fairly simple story of a couple, at a restaurant. He takes out a folded page he’s torn from a pad, where we manage to read a few of his scribblings from time to time as he dares to read his girlfriend what he wrote. It is, of course, poorly written in a cheesy way. Now, he knows this, she knows this too, and they are significantly embarrased. She even prolongs the drink to hide behind her CCL glass. But nevertheless, he reads it and she likes that he does so, even if jokingly.

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