Sales +40%YOY in just two weeks and +26%YOY in a month!

All 40,000 collectibles were sold out in two days.

We made +20,000 friends (fans) on Facebook in less than two weeks. One fan even developed a Facebook application that 7,000 people signed on to use. Over 3,800 pack designs were uploaded, 54 times more than the 70 we created.Our packs became the talk of the town with over HK$1.1M in free press.

Post the campaign, consideration in consumption increased from a mere ‘breakfast’ drink to anytime drink. Youth also thought Vitasoy is ‘innovative’ (89%) and ‘understands me’ (69%).