The animation incorporates three simple yet distinct motifs to convey the uniqueness of our iconic red wax seal. The movement of the animation is intended to be entertaining and unexpected, adding an element of surprise.

To raise awareness of our product, we are providing a modern twist on our brand identity -our iconic red wax - which has a history stretching back 60 years. The campaign transforms station concourses into galleries, with exhibits in the form of digital signage and information screens on board each train.

We approached the stations as galleries to be exhibited in.

5stations, 7days, 7.6M people saw.