The FIFA World Cup has traditionally been a significant communication platform for Coca-Cola, and the promotional merchandise created during these events has gained collectible status among consumers. In WorldCup 2022, Coca-Cola wanted to generate memorabilia that enables football enthusiasts to establish an emotional connection once again.

Recognizing the profound significance of World Cup matches to fans, we pondered whether the matches themselves could serve as the very essence of the memorabilia we sought to create. We knew that football fans die for having an item from the World Cup so we gave them more. The whole story of the game… Took the data of the +90 minutes match and converted them into a new-gen collectible design with GMUNK. A living system shaped by the course of the match. A real-time NFT collection that tells the story of the World Cup. A piece of art based on the WorldCup 2022 matches.

Actually, everyone who followed the World Cup included our target audience. Rather than a promotional product design, we wanted to offer them a design that includes all the experiences of the World Cup 2022 in it and that they can carry with them throughout their lives. (even in the metaverse)

Football is a topic of great interest and many innovative ideas have already been generated. So it's hard to impress the fans. But what we were going to do had to get their attention. That's why we fit the +90-minute match into 30-second visuals using the data visualization technique. We created a collectible for them that they will never forget as NFTs.

Every World Cup match was unique so our collectibles had to be unique too. That's why we collaborated with Stats Perform, the world's largest sports data company, and harvested data from all 64 World Cup match one by one.

Data, goal scores, saves, passes, ball control. Those were the four main parameters that we looked at as our paintbrush on this sphere that we created. We began with a few questions. What was the driving force? What was the heartbeat or the passion? How could this data apply to the visual?

Thus, we built our generative art system. The system that takes in parameters and drives them with different attributes such as form, color, movement, bloom, and cadence. This is how we identified 64 unique visuals of our 10,000-piece collection that gives football fans the whole experience of the match as memorabilia.

How do we condense a +90-minute match into 30-second designs and still capture the passion, excitement, and emotions that come with it?

This is where our generative art system, developed in collaboration with our esteemed partners, comes into play. We teamed up with GMUNK, one of the creators of TRON, and Stats Perform, one of the world's largest sports data companies, to collect data for each World Cup match. Goals, shots, passes, saves, ball control... We gathered all the elements that make up the story of a match as data. Using data visualization techniques, we brought the entire match story to life from beginning to end. Our designs allow viewers to comprehend what events took place and when.

To achieve this, we utilized typography and design elements inspired by Coca-Cola's iconic bubbles. We visualized the +90-minute match using the team's colors and created 64 unique designs, one for each match.

The World Cup memorabilia used to be simply objects to which people attached meaning. However, Coca-Cola's Piece of Magic attached the entire match experience in a single visual, which will continue to narrate the story of the game forever.

Our limited collection of 10,000 pieces, distributed at the end of each match, was stocked out within seconds and was loved by users. Moreover, it created a trading volume of 153,000,000 dollars.

$CRO the token of crypto.com where NFTs are distributed, climbed 10% after our press release.

Coca-Cola created a new generation collectible for real football fans!