Formula 1 championship was proud moment for all Indians. Therefore, a win-win model for all stakeholders was devised for the brand, the government and ambitious people. We conceived the idea of Daniel Ricciardio putting on a grand show at India’s most prestigious location, India Gate.

On October 1st 2011, 2.5 kilometres of Rajpath was coloured with the brand Red Bull. A band called 'Indian Ocean' performed breath-taking numbers; professional bikers, ‘Ghostriders’, showed mind-blowing stunts; a convoy of Renault SUVs amazed people. At 15:45, a much-awaited moment took its course when Ricciardio completed 3 laps in a Red Bull Formula 1 car reaching a speed of 350 km/hour.

The event was witnessed live by over 50,000 people.

The number of people reached through different media: 191,140,536.Total-earned media-value generated: INR 86,522,817.Total Print Media Coverages: 114.Total Television Coverages: 22.The Red Bull fan-base increased online as well as offline, making Red Bull synonymous with first ever Indian Grand Prix