Cannes Lions

AIR RACE EVENT

SESO MEDIA GROUP, Vienna / RED BULL / 2007

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Red Bull Air Race - the race against time and gravity - takes place in 11 destinations all around the world. www.redbullairrace.com became THE address for up-close race experiences! Due to up-to-date content, audio files, videos, large-scale pictures and a special Google-Earth-tool a representative depiction of the event was established.The Highlight: The new arranged Red-Bulletin-Section which allows users to peek behind the scenes of this international event - entertainment guaranteed. In line with the redesign, a target-group-specific content preparation took place by the usage of graphic elements ­- not only motorsport-fans, but also international media benefit from the broad offer.

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