An NZ centric commercial was filmed utilising the NZ Olympic Triathlon coach as a product spokesman. Vignettes enlivened the brand message and were also integrated with online activity. Break titles in build programming provided a twelve week primetime lead up to the Olympics, following NZ athlete’s preparation. Online integration within TVNZ Olympic pages extended the breadth of the sponsorship and Teletext executions were also used as an integral part of the sponsorship.

Coke Fridge continually provides a strong connector for youth via music, reaching 50% of NZ youth per week. Credibility was achieved with 75% of NZ Youth fervently believing Coke supports NZ Music. Coke Launchpad was recognised at industry music awards, whilst Coke Rhythm Nation was recognised by Warner Music LA.