On Super Bowl Sunday, Coca-Cola treated America to an epic David-vs.-Goliath battle between Marvel’s biggest and smallest heroes: the Incredible Hulk and Ant-Man.

Despite their differences in height (nearly 8 feet), Hulk and Ant-Man both know what it’s like to desire a little refreshment. But there was just one Coca-Cola mini left in the refrigerator, so these two heroes had to use their brains and brawn to secure the ultimate prize.

While Hulk and Ant-Man battled on-screen, Coca-Cola leveraged their partnership with Marvel to ignite an epic hunt for limited-edition cans, turning the Super Bowl into the largest sampling event in Coca-Cola history.

As the seconds ticked down on the Super Bowl, we announced the kickoff of our own game, offering the opportunity to win 186,000 limited-edition Marvel mini cans.

We immediately directed fans back to YouTube, where they could re-watch the film to find the six clues hidden throughout. Everything from hidden URLs to Snapcodes were uncovered and shared online, each leading to unique Twitter accounts that awarded cans. Taking the hunt to the real world, fans that visited the coordinates of Bruce Banner’s lab were led on a journey to find a MINI Cooper full of mini cans we had hidden.

Five additional clues were released in innovative social content throughout the week. Everything from interactive GIFs to hidden usernames to Snapchat lenses contained a chance to win.

From social to sales, the program generated unprecedented participation:

• 33MM online views of the film

• 1.5MM social actions related to the promotion

• 186,000 Marvel cans awarded

• $10MM incremental sales of mini cans at Walmart

• Super fans made the promotion the #2 Marvel subreddit, listed the limited-edition cans on eBay for up to $4,500, and combed through our content to find every clue within 24 hours of posting