Cannes Lions

ALMA MORA - CARLALOUIS

LA COMUNIDAD, Buenos Aires / FINCA LAS MORAS / 2014

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According to Greek mythology, in the beginning man was composed by two people joined at their backs, with two faces and eight limbs.

Until one day the gods, filled with jealousy, split them in half, thus forming two people.

That's the reason why we live searching for our other half, our soul mate, in order to feel complete.

This Alma Mora spot is about that attempt to become one again. A wine that invites us to approach each other in a deeper way, that believes in everlasting love in times of no commitment and that hopes that every time two people share a glass of Alma Mora, they'll feel they're a little closer to becoming one.

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