Cannes Lions
JWT BRAZIL, Sao Paulo / COCA-COLA / 2010
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Coca-Cola will bring Fifa’s original World Cup Trophy to Brazil. In order to give this great news in a special way, we created a teaser. A mysterious gigantic safe appears on Copacabana beach and downtown São Paulo, without anyone knowing how it got there, let alone what is inside. The only way to find out is by opening the safe; and, to open it, one must answer 10 trivia questions about World Cups in its touchscreen.
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