Cannes Lions

Clerk of the Works

HERE DESIGN, London / THE HAWKSMOOR / 2016

Presentation Image

Overview

Entries

Credits

Overview

Description

Our creative idea, like our strategy, was inspired by our restaurant’s namesake, Nicholas Hawksmoor. We took three key architectural triumphs associated with Hawksmoor as our key way of understanding this brief: the Mausoleum in Castle Howard Gardens, St Paul’s Cathedral in London and Christ Church, Spitalfields. Our designs for the label evoke and replicate architectural blueprints of the building, using strong bronze typography alongside blue sub-type detailing nose, palate, finish and cask type

Execution

Here's what we did..

- Logo creation

- Illustration commission

- Design of three unique bottle labels

- Design of secondary pack

- Design of custom bottle stopper

The label is printed on uncoated paper to add tactility to the design. The large scale of the label pays homage to the enormous endeavour undertaken with each of these builds. Clerk of the Works uses Gill Sans for the logo – a nod to both British design and the Hawksmoor identity. The copper foiling has been chosen to complement the refined liquid and to highlight the process of the fermentation in copper stills. Other design elements include the sequential numbering – tasting notes and batch numbers - all of which add to the unique quality of every bottle.

Outcome

The result is a beautiful and rich brand of whisky relating to and building on the idea of our restaurant. It functions as an accessory to the Hawksmoor brand showcasing the richness of our story and the creativity of our output. It can also stand alone as a brand over and above the Hawksmoor franchise with its clear idea and iconic design.

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