Cannes Lions

Bay Lights

PUBLICIS NORTH AMERICA, New York / HEINEKEN / 2016

Film
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Overview

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OVERVIEW

Description

After shining brightly for nearly two years, The Bay Lights art installation on the Bay Bridge went dark. To help bring back a beloved icon of San Francisco, Heineken became a legacy partner, as part of their ongoing mission to make cities greater. To promote this partnership, Heineken asked us to create a film using only existing footage. This film was made in less than a week and captures both the beauty of The Bay Lights, and the essence of the Heineken brand. This film aired locally on television, as well as promoted online, receiving 1.7 million views, 7,800+ likes and 1,600+ shares on Facebook alone.

Similar Campaigns

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Connections

PUBLICIS ITALY, Milan

Connections

2020, HEINEKEN

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