Heineken has been social networking since 1873.

For over 150 years, the brand has been promoting open-mindedness and fresh connections by encouraging people to get together over a beer.

That is, until Covid-19.

When the very social experiences we had been encouraging and  empowering for over a century became deadly.

For the first time in history we had to encourage people to socialize responsibly.

Either safely, or not at all.