Cannes Lions

The Night is Young

LEPUB, Milan / HEINEKEN / 2023

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Overview

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Overview

Background

Heineken has been social networking since 1873.

For over 150 years, the brand has been promoting open-mindedness and fresh connections by encouraging people to get together over a beer.

That is, until Covid-19.

When the very social experiences we had been encouraging and  empowering for over a century became deadly.

For the first time in history we had to encourage people to socialize responsibly.

Either safely, or not at all.

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12 items

1 Eurobest Award
Cheers To All Fans

PUBLICIS ITALY, Milan

Cheers To All Fans

2022, HEINEKEN

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