Eurobest

THE HERO

PUBLICIS ITALY, Milan / HEINEKEN / 2016

Film

Overview

Entries

Credits

Overview

Execution

Heineken's 'The Hero' is the story of confident women in their almost hopeless search of moderately drinking men in today's urban nightlife. The film starts off in a nightclub, depicting the typical drunk behavior of swaying or even sleeping men. A montage follows, showing lovely, yet annoyed girls leaving their intoxicated counterparts behind in clubs, bars or at rooftop parties to head home by themselves – all this while together chanting a revamped version Bonnie Tyler's famous 'I need a hero'. At a bar counter, the world stands almost still as we witness one man gently rejecting another round of beers - to the surprise of his barkeeper. He storms outside onto the rainy streets, just to protect a waiting woman with his coat from the shower. She very much welcomes this heroic gesture, and together they smilingly leave off into the night

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