Cannes Lions

The Triangle Man

FRITO-LAY EUROPE, Bern / PEPSICO / 2021

Film

Overview

Entries

Credits

Overview

Execution

The idea was to show that being bold can lead you to live something extraordinary, that there are no small decisions, and that anything, no matter how simple it may seem, can be reinvented. To communicate this, we made a mockumentary in which we explained the incredible story of Gary. An unassuming boy who, instead of wanting to play the guitar or the drums, he chose to play something less mainstream: the triangle. A brave decision that would change his life forever and would lead him to become a world-famous idol.

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