With the Cricket World Cup looming large and patriotism at its peak, every Indian wanted to be a part of the picture. What better way to create a community than forming a human chain of supporters linked by the spirit of cricket! And when it comes to community building, it is known that there isn't a stronger and faster platform than the net!This was also the best way to bring togerther the Brand Coke with one of its key passions in India - Cricket!It was also indirectly, a platform to increase the registrations on the Coke website - www.Myenjoyzone.com, where the application lay.How does it work?Jeeto India Jeeto is basically a Wish India Good Luck campaign. It is a viral application that builds a human chain 1,00,000 strong, leading all the way to the World Cup. Mails are sent to the Coke database, inviting then to join the chain as well as inviting their friends to join up.A counter that will increase the number each time a new person has joined is prominently displayed during the application. The application also allows the person to see where he has been placed on the chain! We exceeeded the target of 100,000 in a matter of 3 weeks!