The Brisk Iced Tea brand needed a refresh, and its goal was to shift and promote itself as the go-to drink of creative urban millennials — a target that prefers to only interact with brands that inspire them in their artistic pursuits.

To relaunch Brisk to this new audience as the iced tea with one-of-a-kind flavor, we fused live action, light paintings, 3D modeling and VFX to create a one-of-a-kind art collaboration.

We worked with six cultural influencers – a breakdancer, BMXer, streetballer, fashion designer, professional gamer and light painter — to tell a seamless and dynamic story.

The result: an anthem that proved to young creatives that Brisk not only belonged in their world, but was a source of inspiring content.

Based on our consumers’ interests, we chose six industry leaders to collaborate with on this project. The fashion designer constructed a custom suit for the breakdancer that was lined with LED wire. The streetballer, BMXer and pro gamer were also outfitted with colored lights. Each of their specific movements made colorful light streaks which became the key segments of our final art piece. The finer details of each scene were built by the light painter, who created light paintings based off the influencers’ actions.

Using a bullet time rig of 17 DSLR cameras, multiple light painting layers were captured in still photographs. The subject of each light painting needed to remain perfectly still to ensure the artwork’s quality, so wire rigs were used to suspend our talent in place while the light painter painted around them.

The still photography of the light paintings was then combined with footage captured in-camera, 3D modeling layers and VFX. By seamlessly merging these mediums, we created an authentic visual experience that resonated with our audience.