This campaign culminated in making 2016 our most successful yet for ROMI, delivering +£17.5m in growth and making Kronenbourg 1664 the fastest growing Premium Lager in the off-trade* thanks to a more than a +20% increase in both volume and value share.

Continuing to use the strategy of “Inviting Britain to Vive l’Alsace Différence” we used “the legend” that. is Eric Cantona to embody the différence of the brand and created a truly integrated campaign

with “epic” television advertising to hero the "Alsace-tian" dogs of Alsace who bring barrels of Kronenbourg 1664 to the deserving. In doing so we tapped into our audience’s deep love of dogs and developed a maximally memorable creative campaign, which latched onto their existing memory of the Alsatian breed to further build our semi-mythical world of Alsace.

This campaign culminated in making 2016 our most successful yet for ROMI, delivering +£17.5m in growth and making Kronenbourg 1664 the fastest growing Premium Lager in the off-trade* thanks to a more than a +20% increase in both volume and value share.