Cannes Lions

SMIRNOFF VODKA

JWT CAPE TOWN, Cape Town / DIAGEO / 2008

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Overview

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Overview

Execution

We took over an unused shop site on Long Street, the Cape Town party street, and 24 hours later, 419 couples were hitched.

Outcome

Over 1000 hits on Smirnoff's Love Chapel website within the first two weeks.

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