It’s your first Christmas with your new father-in-law. How do you muster the courage to call him “dad?” With a bottle of Johnnie Walker Blue. That’s the insight behind Johnnie Walker’s 2010 holiday campaign, “Say it without saying it.”Men just can’t seem to express themselves to other men. It’s like they’re emotionally constipated. Impaired, even. In our films, we aided our characters’ dialogue with Translators that interpret what they’re really saying when giving the gift of Walker. You’re father-in-law will certainly respect you for the $200 of scotch, even though he’ll never let you know it.