Re-igniting the global bartending community’s passion for ABSOLUT and raising the bar for

creative cocktail creation.

Once the flavours had been perfected, the challenge was to create the vessel that would carry these new expressions.

The original ABSOLUT bottle was inspired by a Swedish apothecary bottle, now one of the most recognisable bottles in the world and the most portrayed in art. Retaining this iconic silhouette, ABSOLUT CRAFT reflects the brand’s heritage by featuring the Alchemic symbol for distillation.

The color coating is inspired by 17th century apothecary jars and protects the natural ingredients.

The typography has been pared down to the minimum, set in a font that clearly differentiates this range as something new from ABSOLUT.

Too early to say.