The ABSOLUT VANILIA microsite comes to life through online parties, short films and interactive features – inviting visitors to discover ABSOLUT VANILIA in ways that cannot be experienced in a store, in advertising or even in a bar. Some of the features on the site are: Narrative films - Site visitors can start out their night by attending two interactive online parties, making friendships with virtual ABSOLUT partygoers. At the night’s end, site visitors can exchange e-mails with party goers and continue to receive tips on drink fashions after the parties have ended.Drink Fashion - Bartenders offer a glimpse at the ABSOLUT VANILIA diversity of mixing possibilities, while an online “drink generator” advises people on how to mix drinks based on specific guidelines such as Taste, Time, Location or Drink Characteristics.

Online Invitations - This unique publishing tool enables site visitors to send e-mail invitations to friends for real-life offline parties.

The site was designed to give ABSOLUT VANILIA special attention. The target groups are primarily brand "friends" (i.e. interested consumers, fans, bartenders etc), journalists, associates and employees of The Absolut Company.