- Our creative solution was to create our own newspaper, where every section and every news that appeared reflected this ideal world.-We made an annex of our newspaper to the “Publimetro”, a newspaper that is freely distributed and is one of our target’s favourites. There were over 130,000 pieces distributed freely in strategic zones in Mexico City.

-The campaign had a massive exposition, and this, along with the simplicity of the message, ended up positioning the new brand concept.

- As a result of the campaign, brand awareness by 7%. In certain sectors, the activation had a more important remembrance than the commercial itself, and some people even kept the annexed newspaper as a collector’s item.