Cannes Lions
LEO BURNETT, Madrid / PERNOD RICARD / 2020
Overview
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The film uses black an white contrasted with colored images, to show both worlds in which we think we can´t escape from mental prisons like, pride, duties or self-esteem, and color to show the "real" world in which we spend time with our loved ones.
The way it´s shot makes the prison environment feel so real and unreal at the same time that takes people to a mental journey that makes them recognize themselves in that kind of situations in which we think that we should stay working, that we can´t go out, but actually it is all fake, because the prison is only in our heads.
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