Cannes Lions

ORLOFF VODKA

LEW'LARA\TBWA, Sao Paulo / PERNOD RICARD / 2012

Overview

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Credits

Overview

Outcome

Orloff reinforced its 'No one is pure like Orloff' positioning to the young people, proving that even the most virtuous people are not as pure as they thought. It is a simple idea that spread rapidly through the halls of the 5 colleges chosen, where approximately 60,000 students passed every day. More than 25 thousand students were impacted and we had more than 2,600 mentions on Twitter and Facebook, in addition to the increased traffic in the bookstores during class hours. Yet another proof that no one is pure like Orloff.

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