Cannes Lions

ABSOLUT VODKA

BEING, Boulogne-Billancourt / PERNOD RICARD / 2012

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Overview

Description

Constantly on a quest for purity, ABSOLUT has embarked upon a new chapter telling of its process of perpetual distillation.Working with the Director helped to draw a parallel between the complex fabrication of vodka ans the complexity of a piece of art.The film showcases the continuos distillation of ABSOLUT Vodka through an artistic installation that beautifies the transfer of the liquid from one state to another. Riton’s music perfectly underlines each vial, drop and burst of steam without ever imposing, becoming one with the light and airy images, lifting ABSOLUT'S extreme attention to detail to a higher level.

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