Cannes Lions

ACCENTURE STRATEGY WEBSITE ANIMATION

TBWA\CHIAT\DAY, New York / ACCENTURE / 2015

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Overview

Entries

Credits

Overview

Execution

To achieve this, Accenture ignored the B2B conventions of bland headlines stock images in order to reach the audience in a fresh way with creative online advertising executions. Accenture featured these bold executions in lively, animated form on the.com home page, with a series of rotating messages and images promoting the new capabilities and linking visitors to deeper content.

Outcome

There was a 2.5X increase in website traffic to Accenture Strategy content and requests for services increased by 3X.

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