To achieve this, Accenture ignored the B2B conventions of bland headlines stock images in order to reach the audience in a fresh way with creative online advertising executions. Accenture featured these bold executions in lively, animated form on the.com home page, with a series of rotating messages and images promoting the new capabilities and linking visitors to deeper content.

There was a 2.5X increase in website traffic to Accenture Strategy content and requests for services increased by 3X.