Redesigning MCI.com presented a number of marketing, creative, and technical challenges - and a tight 11-week schedule to pull it all together. MCI needed a solution that integrated changing offline marketing efforts and enabled continuous updating of product and pricing information. Working with the MCI team, we created a new perspective on the online brand. Rooted in the spectrum of emotion we experience and communicate everyday, the refreshed aesthetic keeps a dynamic site and changing product lines all pointing in the same direction under a coherent MCI brand. Streamlined architecture and improved usability allow MCI to serve diverse audience groups - from residential and business customers to potential investors - without losing sight of the core business. The simplified user interface creates space for leveraging offline campaigns as well as internal traffic-driving promotions. In collaboration with MCI's technology group, we developed and implemented a back-end system that deploys template-generated static and dynamic pages. The resulting site ties into MCI's existing online sales and account management tools. Internal MCI marketing teams have improved capability to update products, information, prices, and other site content through a tailored content management system, increasing speed-to-market and decreasing IT development.