Cannes Lions

Accenture x New York Times Advertising: "Built for Change" Podcast

T BRAND STUDIO, New York / ACCENTURE / 2022

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Businesses today are confronting challenges at a scale most leaders have never experienced before—and likely never anticipated.

This prompted New York Times Advertising’s creative studio, T Brand Studio, and Accenture to launch a branded podcast called Built For Change, quickly topping the charts for C-level executives.

Exploring how the global pandemic created radical changes in business, technology and human behavior, each of the 13 episodes tell real stories of business transformation in challenging and uncertain times.

The example provided, Episode 9, “Shaping the Sustainable Organization” explores how companies with strong sustainability DNA are more likely to deliver positive impact for all stakeholders.

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