Cannes Lions

MOBILE SOLUTIONS

YOUNG & RUBICAM FINLAND, Helsinki / ACCENTURE / 2003

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Overview

Description

An attention-grabbing, quality-made wooden box delivered by courier. Inside this a Finnish made lure together with a letter (Good ideas from Finland. Better Catch – Accenture) authentically signed by Accenture line of business owner. This lure has already swum in the Thames (i.e. mobile is ready and there is evidence), a promise of contact from Accenture in the next few days.

Supported with photographs in Talouselama (a Finnish magazine).Total solution as confirmation of meeting booking: test winner and quality-made rod and reel. Ready total solutions from Accenture.

Outcome

Mailing was sent to 110 contacts. Number who attended meetings 45, i.e. 41%!Accenture got very good information out of mobile market needs. Their mobile offering will be adjusted to market needs.High attention. Easy tracking of mailings. 'Oh, it was that nice wooden box, I gave it to our Managing Director on Friday 28 September at 10.41" was a genuine comment made by one secretary.Idea was a good start on meetings how Accenture takes care of ready total solutions to mobile market.

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