Cannes Lions

ACE BABY SCENT DETERGENT

LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2007

Film

Overview

Entries

Credits

Overview

Description

The spot shows how babies are disturbed because of their soft skin with unique scent. The spot ends with an Ace with Baby Scent pack, and a plaque that reads "you can have baby scent on all of your clothes."

Similar Campaigns

12 items

JOY

GREY TOKYO, Tokyo

JOY

2014, PROCTER & GAMBLE

(opens in a new tab)