Cannes Lions

ACE NATURALEZA LAUNDRY DETERGENT

LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2005

Film

Overview

Entries

Credits

Overview

Description

A woman is inside a daydream and collapses against nothing. We realize she was hipnotized by the new Ace fragrance. So much so that she had her T-shirt on her face to intensively enjoy the fragrance.The objective of this commercial is to communicate the new Ace fragrance, Naturaleza Fresca (Fresh Nature).

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