Our goal was to develop a product that if used worldwide could tangibly reduce the amount of people living without potable water. Our second objective was to successfully provide a new source of water in at least 2,000 spaces in order to generate awareness of our new product.

Our strategy consisted on reaching the most amount of people with the news of our latest development. We chose to place our filters in strategic public spaces and partner with media and celebrities in order to promote our filters to the population. Our target was able to consume our AC's purified water and test our product first handedly. Celebrities also tried our water through massive media in order to get the public aware of a new source of water.

We developed ACH2O, A filtering system that purifies the AC’s wastewater and makes it fit for human consumption. The filter is composed by active carbon that eliminates bacteria and odors; silica sand which retains solids and carbonates that stabilize PH and eliminate other microorganisms. We placed ACH20 filters in public spaces (universities, gyms, malls, hospitals, etc) and to promote it we shared the purified water with media and celebrities.

We placed 5,000 filters in 6 months and managed to generate 6.3 million litres of pure water. The PR campaign raised our brand's likeability by 22%. The Ministry of Water of awarded Panasonic ACH20 as one of the most innovative and effective projects to save water