We wanted to let a large number of people feel the quality.So, we held a unique event just before a football match.1379 people who hadn't shaved for 24 hrs shaved with LAMDASH, in front of 20,000 people.

As a result, our official websit attacted 6 times the normal number of visitors.95% of the participants said they were satisfied. This figure was used in advertising and for promotional events in stores.1379 people at the event plus about 10,000 people in stores around Japan experienced the value of LAMDASH.This one event influenced so many people to join other events throughout the country, with total participation reaching 11,379 people.The high satisfaction rate, the Guinness World record and customer experience in stores boosted a market share that had hadn't changed for ten years.Sales figures increased by 18% with total sales of 334,000 units. Overall, that's a 5.4% increase in Japanese market share.