Cannes Lions
LOOK AT MEDIA MOSCOW, Moscow / SAMSUNG / 2013
Overview
Entries
Credits
Description
Samsung Galaxy SIII is a smartphone inspired by nature. That's why we decided
that nothing could promote it better than nature itself.
We've created a special installation that listens to what nature says 24/7.
The unique banner processes data from the installation and manages a specific
design of the page. The kaleidoscopic pattern on the background directly
depends on nature's factors: brightness, temperature, humidity and pressure.
Any change in the environment will cause a change in the page design.
Users inspired by the idea can join nature and create their own design, simply
adjusting sliders in the banner.
ITR 64%
Similar Campaigns
12 items