Cannes Lions

PROMOTED BY NATURE

LOOK AT MEDIA MOSCOW, Moscow / SAMSUNG / 2013

Overview

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Credits

Overview

Description

Samsung Galaxy SIII —is a smartphone inspired by nature. That's why we decided

that nothing could promote it better than nature itself.

We've created a special installation that listens to what nature says 24/7.

The unique banner processes data from the installation and manages a specific

design of the page. The kaleidoscopic pattern on the background directly

depends on nature's factors: brightness, temperature, humidity and pressure.

Any change in the environment will cause a change in the page design.

Users inspired by the idea can join nature and create their own design, simply

adjusting sliders in the banner.

ITR— 64%

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