Cannes Lions
VENABLES BELL & PARTNERS, San Francisco / SAMSUNG / 2015
Overview
Entries
Credits
Description
Samsung has created a robotic vacuum cleaner with 60x the power, which means you can make 60x the mess. This high energy film showcases an over-the-top, out-of-control, and very messy party through the eyes of the Samsung POWERbot.
Execution
The track is "Prisencolinensinainciusol" , originally composed in 1972 by the Italian artist, Adriano Celentano. Celentano created the gibberish lyrics as a parody of what English sounds like to Italians.
Outcome
8,800 views on YouTube, 43 thumbs up and 0 thumbs down. That's right, zero thumbs down. Unfortunately, the client did not have a media plan and this beautiful film is tragically buried on YouTube. But you, Mister or Madame Cannes Lion jude, have all the power to change that.
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