Nokia Game is the first ever pan Euopean all-media game that Nokia ran during November 2000. About 500,000 players participated in this campaign by subscribing to the central site www.nokiagame.com and had some of the best brand experiences ever. Nokia Game links all available media to tell a story in which each participant steps into the shoes of the main character in a movie-like adventure. Every chapter in the developing adventure contained a website giving information, assignments or webgames. This surely has been Nokia's first campaign that really connected people for instance by dozens of (even independent) communities that formed like www.nokia-game.com and that are still active 4 months after the Nokia game final. For further explanation, please visit our Cyberlions dedicated site: cyberlions.human-i.nl.Objectives:1. Enhance Nokia's brand in an environment with the toughest possible competition.2. Make Nokia's tagline Connecting People come true, preferably in an international, border crossing context.3. Build a lasting connectivity and communication platform for the target audience.Target Group: The sceptical youth and the leap frogging young adults: young people hooked into technology and looking for brands and experiences they can believe in.Aged 5-15. Trendsetters for the wireless future.