Cannes Lions
LOCUS, Seoul / SAMSUNG / 2022
Overview
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Credits
Execution
"Exynos : Together with you is about reconnecting with a video game buddy on a mobile game"
Our main character enjoys playing a video game with an online friend.
However, after a while, her friend stops showing up. The main character waits for her friend for some time but she concludes that it might be because of COVID-19 and decides to sell her games and donate to a campaign. Like a Christmas present, she later reunites with her friend again on a mobile platform.
Key idea : Christmas, gaming platform transformation, overcoming COVID-19 (sharing and return to normal life), meta-verse (merge between game and reality)
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