A new monthly 30-minute programme airing on all CNNI feeds, that runs across the full month as a repeat. The programme looks at how business, technology and business people intersect and reveals the empowerment offered by technology, demystifying what it can bring to business by talking to entrepreneurs, scientists and industry leaders. The programme features informative interviews, technology updates and a regular segment on 'up and coming' innovators called Bright Sparks.

Programme awareness is 30% higher than established CNN benchmarks. 84% of our audience noting spark consider the format interesting, informative and relevant with 30% of these viewers now having a higher consideration of HP as an enterprise solutions provider. Spark effectively communicates our AE strategy and helps open doors for sales teams